About Us

Penda is a leading provider of highly engaging science & math content for grades 4-10 built on a gaming platform. Penda aligns activities to your curriculum maps, which creates an opportunity for more time on task and additional independent practice that’s critical for student success. With Penda, you can see student mastery of content on a weekly basis.

For more information, email hello@pendalearning.com or call 800-481-8101

Meet The Team

David Jaffa
David Jaffa
I graduated from Cambridge University in England with a law degree, but wanted to do something that matters. I founded Penda*, with the company mission of using technology to transform students’ experience of learning so everyone gets the best education. By early 2000s Penda* was used in around 50% of UK secondary schools as well as schools in Singapore, Malaysia, India, Cypress, Germany and Spain. This information is important for you to know because we are NOT a new startup company without a track record. We know how to serve students and educators at all levels while operating at scale. Our efficacy studies are the largest we know of for any educational technology company, including 5 million students over 10 years. The take-away for you is that Penda* is absolutely proven to raise scores in high stakes tests. With Penda*, students really can get ‘it’. I am also an African tribal chief called Nene Bawa III, having funded the building of a Middle School in Ghana, West Africa.
Jacob Makuvire
Chief Executive Officer
Jacob MakuvireWith over 15 years sales experience, I am a decisive, strategic and visionary leader with a passion for education. Before joining Penda, I was Regional Vice President at Teacher Created Materials / Shell Education. I led a sales team that worked on several district adoptions to the Common Core State Standards & Next Generation State Standards. Before that, I was with Cambium Learning / Voyager Learning / ExploreLearning, where I held several leadership roles up to Director of Sales. At ExploreLearning I led teams that secured state deals with Arkansas and Quebec, Canada for our Gizmos product, for over $1.0M combined. While running a Voyager Learning division I led a team that secured over $2.0M from Senate Bill 404, 185 (Nevada, Clark County SD) and Texas Rider 48 (Houston ISD, Dallas ISD) for Voyager Passport & VMath intervention products. I co-founded the Leadership Prep Charter School in Frisco, TX, and currently serve on the Board of Directors. I believe in creating equal opportunities for all students, including providing them with the technology and education resources that they may not have access to. Penda Learning is in a great position to truly redefine what supplemental resources should look like. I believe we will continue to become a leader in this space.
Corey Peloquin
Chief Operations Officer
Professional Photo, 2013In 2004, Corey began his career teaching middle school and high school science. During this time he was recognized as the School District of Hillsborough County’s Science Teacher of the Year, PRISM Award of Excellence in Science Teaching, and was nominated for the United States Presidential Award of Excellence in Science Teaching for the State of Florida. In 2010, Corey left the classroom to become involved in cutting edge education reform. As part of the Bill & Melinda Gates Foundation’s Empowering Effective Teachers grant, Corey became a new teacher mentor supporting 22 high school teachers. Through mentoring, coaching, customized embedded professional development, and formal observation/evaluation Corey supported teachers to accelerate their professional growth and teaching practice. Corey also has extensive experience with school improvement writing and progress monitoring, curriculum design, and teacher evaluation protocols.  In 2011, Corey became an education technology project manager where he provided project management services and teacher professional development to the eighth largest school district in the nation. Corey was responsible for designing an annual implementation plan with school system leaders and executing the plan for successful implementation of a product.Corey now serves as Penda Learning’s Chief Operations Officer. He is responsible for day to day operations among all departments.

Corey continues to share his experience on both a national and state level at numerous conferences, particularly those focusing on science and technology, and through publication.

Rich Taylor
Product Development Director
Rich Taylor
I have been involved in developing educational technology since 1996 (for 16 years). My whole career has been focused on making a difference to the education of kids through effective pedagogy delivered electronically. The point is, you will be amazed by what our development team has created to help students learn.

I have been School Governor and have mentored teachers, which matters to you because I understand the challenges of a modern classroom and how little time teachers have to learn new resources. Because of this, we made Penda super-simple and designed our reporting to make teachers’ lives easier not harder! Our servers handle requests from 300,000 students per year in 1,500 schools, with massive data storage requirements and over 5,000 simultaneous users. This is also important to you because our technology is state of the art, our servers will stay live and your student data is secure.
Kevin Custer
Kevin Custer
I am a Founding Principal of Arc Capital Development, a private equity firm focused on the education and healthcare markets. I was the primary architect in the launching of six startups. All of these became multi-million dollar companies. Three of them achieved over $20 million in revenue within their first three years, two of which went public under my leadership. The products of these companies have been installed in more than 50 percent of the K-12 schools in the United States with over 10 million online users each week and total over $100 million in annual revenue. I currently serve on the board of three portfolio companies including Kinderstreet, Social Express and C8 Sciences. I also act as board advisor to several client companies. Over the last 10 years, Arc has made over 13 investments, with five exits, and been advisors to more than 40 of the education industry’s fastest growing companies. I have a B.Sc. in marketing from the University of Northern Colorado and am Board President for the Autism Society of Colorado and on the national Board of Directors for the Autism Society of America. I’m also a volunteer ski instructor for the National Sports Center for the Disabled in Winter Park, CO.
* Penda is called SAM Learning outside the United States. Penda means ‘to choose’ in Swahili. Brain research has shown that giving students a choice helps them identify with their learning, which engages their emotions and helps authentic learning to take place.