About Penda Learning

Penda Learning is the leading provider of a brain-research based pedagogical online math and science resource, targeting grades 4 – 10 that’s built on a gaming platform. Penda Learning was built with continuous student improvement and mastery in mind – align, assign, assess, achieve.

Penda Learning - Align, Assign, Assess, Achieve - Blue

ALIGN – Penda is the first-ever to align your scope and sequence automatically to standards-based activities, with no effort needed from district staff, administrators, or teachers.


ASSIGN – The scaffolded standards-based activities are even assigned to students weekly on behalf of the teacher, freeing the teacher of yet one more thing to complete. Students become addicted to Penda since it’s built on a gaming platform, which capitalizes on game mechanics while focusing on the math and science content at hand.


ASSESS – Throughout the student experience, Penda assesses student progress as they complete the activities while students receive immediate feedback – no more waiting days or weeks. While the alignment of activities and automatic assignment may seem like powerful benefits of Penda, the sheer “wow” factor comes with the robust reporting features.


ACHIEVE – Imagine being a math or science teacher who receives an email containing a class mastery report at the start of every school week to equip you with powerful data that can then be used to help shape classroom instruction all the way down to the student level for each standards. Penda Learning creates wins for students, teachers, academic coaches, and administrators with as little as 30 minutes of student use per week.That’s the power of Penda.  



 The Penda Learning Team

David Jaffa

David Jaffa, Founder

David graduated from Cambridge University in England with a law degree, but wanted to do something that mattered. David founded Penda Learning, with the company mission of using technology to transform students’ experience of learning so every student gets the best education. By early 2000, Penda was used in around 50% of UK secondary schools as well as schools in Singapore, Malaysia, India, Cypress, Germany and Spain. During this time, David built a staff that focuses on serving students and educators at all levels, while operating at scale. David has extensive experience conducting efficacy studies, of which Penda has been part of the largest, that we know of, for any educational technology company, including 5 million students over 10 years. David takes pride in Penda Learning, as it has solidly proven to raise scores on high-stakes assessments. With Penda, students really can get ‘it’.

Jacob Makuvire

Jacob Makuvire, Chief Executive Officer

With over 15 years sales experience, Jacob is a decisive, strategic and visionary leader with a passion for education. Before joining Penda Learning , Jacob was Regional Vice President at Teacher Created Materials / Shell Education. Jacob led a sales team that worked on several district adoptions to the Common Core State Standards & Next Generation State Standards. Prior, Jacob was with Cambium Learning / Voyager Learning / ExploreLearning, where he held several leadership roles, including Director of Sales. While at ExploreLearning,  Jacob led teams that secured over $1.0 million in purchases in Arkansas and Quebec, Canada. At Voyager Learning, Jacob led a team that secured over $2.0M from Senate Bill 404, 185 (Nevada, Clark County SD) and Texas Rider 48 (Houston ISD, Dallas ISD) for Voyager Passport & VMath intervention products. Jacob is the co-founder of the Leadership Prep Charter School in Frisco, TX, and currently serves on the Board of Directors. He believes in creating equal opportunities for all students, including providing them with the technology and education resources they may not have access to.

Professional Photo, 2013

Corey J. Peloquin, Chief Operations Officer

In 2004, Corey began his career teaching middle school and high school science. During this time he was recognized as the School District of Hillsborough County’s Science Teacher of the Year, PRISM Award of Excellence in Science Teaching, and was nominated for the United States Presidential Award of Excellence in Science Teaching for the State of Florida. In 2010, Corey left the classroom to become involved in cutting edge education reform. As part of the Bill & Melinda Gates Foundation’s Empowering Effective Teachers grant, Corey became a new teacher mentor supporting 22 high school teachers. Through mentoring, coaching, customized embedded professional development, and formal observation/evaluation Corey supported teachers to accelerate their professional growth and teaching practice. Corey also has extensive experience with school improvement writing and progress monitoring, curriculum design, and teacher evaluation protocols.  In 2011, Corey became an education technology project manager where he provided project management services and teacher professional development to the eighth largest school district in the nation. Corey was responsible for designing an annual implementation plan with school system leaders and executing the plan for successful implementation of a product.Corey now serves as Penda Learning’s Chief Operations Officer. He is responsible for day to day operations among all departments.Corey continues to share his experience on both a national and state level at numerous conferences, particularly those focusing on science and technology, and through publication.

Kevin Custer

Kevin Custer, Advisor

Kevin is a Founding Principal of Arc Capital Development, a private equity firm focused on the education and healthcare markets. Kevin was the primary architect in the launching of six startups. All of these became multi-million dollar companies. Three of them achieved over $20 million in revenue within their first three years, two of which went public under his leadership. The products of these companies have been installed in more than 50 percent of the K-12 schools in the United States, with over 10 million online users each week and total over $100 million in annual revenue. Kevin currently serves on the board of three portfolio companies including Kinderstreet, Social Express, and C8 Sciences. Kevin also acts as Board Adviser to several client companies. Over the last 10 years, Arc has made over 13 investments, with five exits, and has been an adviser to more than 40 of the education industries fastest growing companies. Kevin holds a B.Sc. in Marketing from the University of Northern Colorado. Kevin is also Board President for the Autism Society of Colorado, a Board Member of the National Board of Directors for the Autism Society of America, and volunteers as a Ski Instructor for the National Sports Center for the Disabled in Winter Park, CO.

Penda means ‘to choose’ in Swahili.
Brain research has shown that giving students a choice helps them identify with their learning, which engages their emotions and helps authentic learning to take place.
Penda Learning is called SAM Learning outside the United States.